Very Thai – Everyday Popular Culture –

“A pioneering celebration of Thai pop and folk culture. Very Thai delves beyond the traditional icons to reveal the everyday expressions of Thainess that so delight and puzzle. Through colourful text and 500 quirky photos, explore the country’s alternative sights, from truck art and taxi altars to buffalo cart furniture and drinks in bags.

The Siamese blend of finesse with fun resounds through home and street, bar and spa, fashion and music. See how ancient ideas infuse modern trends, whether cute or occult,underground or on TV. And discover how imports got customised into the tuk-tuk, the poodle bush and neo-classical shophouses. You’ll never look at Thailand the same way again.

Essential for anyone navigating Thai life, these affectionate, thoroughly researched insights bypass the Orientalism that pervades most views or Asia to present Thai culture as it has never been shown before.”